Title TK · Strategic Communications, Content and Engagement
San Francisco · Marin
Built for
breakthroughs.
Storytelling for world-changing companies.
Built for
02
A different kind of partner
The world doesn't need another agency.
It needs a different kind of partner.
We're hands-on, high-impact partners at your most important moments in growth.
We've founded agencies, led programs for some of the greatest companies in the world, and spent decades learning what actually helps a business drive recognition, relevance, and revenue.
We built Title TK to do things differently — senior operators who embed with your team, build the story, and drive the outcomes that matter.
Selected Work03
Work
Our motivation is to be an agency that companies turn to when they need hands-on, high impact partners at the most important moments in their growth.
Team04
Senior operators · No layers · No theater
Team
We're a small team with a passion for great stories and the people behind them. Every Title TK engagement program runs through our founders who bring decades of leadership and hands-on experience running programs for some of the world's most exciting upstarts and household name brands.
Cristina Pena
Co-Founder · Partner
Jason Throckmorton
Co-Founder · Partner
Mike Barash
Co-Founder · PartnerServices05
What we do
Approach
Story. Strategy. Engagement.
Every Title TK program is led by a company co-founder.
§ 01
Clarity that drives scale
Most growth companies try to scale a story they haven't finished writing. We nail that first. Before a single pitch goes out, we build the foundational narrative — positioning, messaging, architecture.
- Brand & narrative strategy
- Messaging architecture
- Executive positioning
- Corporate communications
§ 02
Deep partnering
We embed with your team, think like operators, and work like founders. Senior people doing the work, from day one — no junior layers, no account-management theater.
- Earned media & storytelling
- Integrated marketing
- Stakeholder engagement
- Crisis & inflection moments
§ 03
Momentum that compounds
The work. Putting the story in front of the people who need to hear it — and making sure it shows up everywhere it matters next.
- Content & coverage amplification
- Social & influencer programs
- Awards & speakers bureaus
- Measurement & analytics
§ 04
Ruthless efficiency, human creativity
NorthTK puts AI-assisted intelligence underneath every engagement — so our team moves faster, sees further, and never loses the thread.
- AI-assisted story discovery
- Narrative intelligence
- Signal monitoring & alerts
- Coverage & share of voice tracking
Product · NorthTK06
Introducing North TK
NorthTK
North TK is a purpose-built software platform for communications teams who need to move faster, see further, and stay aligned on what the story actually is.
NorthTK connects raw organizational intelligence to published story — from signal capture through brief, narrative, and campaign — so nothing falls through the cracks and every piece of content traces back to a real strategic insight.
01 · Capture
Every signal, in one place.
Calls, meetings, documents, and observations flow into a single intake layer — nothing slips, nothing gets missed.
Explore02 · Briefs
Raw intel, structured.
AI turns signals into concise briefs. You advance what matters.
03 · Storylines
Briefs become narrative.
Multiple briefs synthesize into a single arc with a clear through-line.
04 · Campaigns
Content at the moment of need.
Anchor content, coordinated across earned and owned channels.
05 · Brand Voice
Consistency at every touchpoint.
Positioning, messaging, and terminology that stays consistent across every output.
Experience01
Our History
150+ companies, from pre-seed to Fortune 50.
As co-founders and executives from LaunchSquad, Codeword and Sparkpr, our team has led programs for some of the world's most respected brands.
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Representative past client experience
Scroll for case studies →
By the numbers07
By the numbers
Track record
Proven founders
3
Our team are co-founders and former executive leaders at LaunchSquad, Codeword and Sparkpr.
Proven scale
150+
Companies served, pre-seed to Fortune 50.
Proven outcomes
20+
IPOs and M&A exits supported.
Proven under pressure
50+
Companies, products and major initiatives launched.
Journal08
title tk
Issue · 014 / 2026
§ Field notes
What we mean when we say narrative intelligence tk
Mara Quintero / May 5, 2026 / 8 min
The narrative isn't a deck. It's a discipline.
Why most growth companies lose the room before the pitch even starts — and the three questions every founder should answer before going to market.
Read story
title tk
§ Signals · 05.05.26
The week,
distilled.
distilled.
The Dispatch · Issue 014
End of feed
What twenty years of pitches actually taught us.
Reporter relationships compound. Categories get rewritten. The good stories get faster, not louder. A senior operator's playbook.
Read story
title tk
FN—042 · § Essay · May 2026
Filed under / Essay / by Mara Quintero
Continued overleaf
Placeholder — story coming soon
This entry is reserved for an upcoming piece. Check back shortly.
Read story
title tk
§ Long read · May 2026
Story
lines. tk
lines. tk
Five disciplines, one operating system for narrative.
Mara Quintero / 8 minPlaceholder — story coming soon
This entry is reserved for an upcoming piece. Check back shortly.
Read storyContact09
If it matters, we want to hear about it
Connect
Companies turn to Title TK for big moments that call for a partner that is experienced, nimble, creative and senior. A partner will write back within one business day.
A few examples
A launch
Product, company, category, expansion or big idea.
A campaign
A fresh story to tell, new audiences to reach, or a seasonal activation to drive.
An evolution
When the story you've been telling has stopped doing the work it needs to do.
A realignment
Crisis, leadership change, the moment that needs the right voice in the right room.
partners@titletk.co
+1 (415) 305-9476
San Francisco · Marin
Tell us what you're working on
~30 sec
We respond within one business day. Conversations stay confidential — even when we don't end up working together.